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Giving Versus Giving In
Altruism is central to organizational and social life, but its motivations are not well understood. We propose a new theoretical distinction that sorts these motivations into two basic types: “giving” indicates prosocial behaviors in which one willingly engages, while “giving in” indicates prosocial behavior in which one reluctantly engages, often in response to social pressure or obligation. U...
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ژورنال
عنوان ژورنال: Nature
سال: 1984
ISSN: 0028-0836,1476-4687
DOI: 10.1038/312081a0